Hi Reader,

If you’re one of those people who believe using AI is lazy, then this newsletter isn’t for you. If you also believe that AI is going to take marketers’ jobs and we’ll all be useless soon, this is also your cue to stop reading too.

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I’m all about creating processes and automations that make my work easier, and AI has helped me with this a lot. So this newsletter has some of my tried and tested AI tips, prompts and processes, and a whole lot of other great stuff to help you succeed as a content marketer.
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In today’s edition:

• AI tips for content marketing
• Tips for writing case studies
• Level up with T E M S I

Estimated read time: 7 minutes 10 seconds

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AI 🤝 content marketing

AI has gone through a big boom in the last few years, and this has led to the creation of numerous tools and processes across industries. The most popular ones have been generative AI chatbots that you can ask anything. The nature of these chatbots make the use cases for content marketing endless. If you’ve never used AI to aid your content marketing tasks, then this is a push for you to start.

My preferred AI tool is Gemini by Google, but most of these prompts can work for pretty much any AI chatbot. Here are the ways I use content marketing in my day-to-day work:

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Creating customer personas

I usually start by explaining to the chatbot who I am and what the company I work for does. And then I briefly describe the broad target audience of the business, and ask the chatbot for 3-4 detailed customer personas.

Of course, AI isn’t perfect. The ‘detailed’ personas aren’t usually very detailed, but that’s okay. I prefer to let AI give me the framework and then build up on it. The prompt usually looks like this:

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Keyword research

While this can’t replace the in-depth keyword research you can get from tools like SEMrush, Ahrefs, Keyword Surfer and so on, they can still play some part in figuring out the right target keywords for your company.

This works by figuring out your topic clusters, and then asking the chatbot to give you related keywords along with search volumes and keyword difficulty. From this list, you can export to a Google Sheet and pick your target keywords. The prompt I use looks like this:

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Generating content ideas

AI Chatbots can give you an idea of what the current trends and topics people are raving about in your target industry. You can also list some competing blogs and ask the chatbot what they’re writing about. Gemini works great for this, but I’ve found that Perplexity AI is the best for researching the internet with sources. Here’s what my prompt looks like:

I’m looking for content ideas for [Company Name], a company that [what your company does] for [target audience]. Come up with a list of trending topics in [Your industry] industry that can work as content ideas for the [company] blog. Also take a look at [competitor] blog and create a list of the last 10 topics they wrote about.
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Drafting content briefs and outlines

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I’m not a fan of using AI to write content for me from scratch, but I’ve found that it’s pretty good for drafting briefs and outlines you or another writer can use to create great content.

I usually start my prompt by telling the chatbot that I’m a content marketer looking to create a detailed brief for a blog post. Then go ahead to list the topic, target audience and keywords, and everything else you’d add to a brief. Of course, after receiving the brief from the chatbot, you will still need to review and edit some content where necessary. Here’s what my prompt looks like:

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Editing content

This is one of my favorite ways to use AI. I often write content the way I talk, and this doesn’t always work for certain brands I work with. When I’m in a time crunch and need to create content that still sounds like the brand voice, I simply write quickly with a lot of errors and use AI to edit.
Again, Gemini is great for this but I think Claude is a much better tool for content writing and editing. Here’s what my prompt looks like:

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Repurposing content

AI chatbots have proven to be great tools for repurposing long-form content into pretty much anything. From social media posts, to short video snippets, it’s much better than doing it yourself.

This is also one of the quickest prompts to write. Here’s what my prompt looks like:

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An important thing to note while using AI for content marketing is not to build a huge dependence on it. Basically, AI is just a crutch that shouldn’t stop you from doing the majority of the work yourself.
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How to write high-converting case studies✍️

A few weeks ago, I shared with all of you that I’m volunteering at T E M S I Africa as a guest writer. In my first blog post for T E M S I, I shared some of my tried and tested tips for creating high-converting case studies for B2B brands.

Simply put, case studies are detailed examinations of a specific customer’s experience with a brand or product, explaining their challenges, the solutions provided, and the results achieved. Here are a few things to note before you begin:

• Choose the right customer. The case study should feature a business that has impressive results from using your product, resonates with your target audience, and has some brand recognition in your industry.
• Your case study MUST include a brief overview of the company you’re spotlighting, their unique pain points or problems, how your product solved them, and tangible results they achieved.

There are so many other tips for writing case studies in my article, so you should really check it out on T E M S I’s Medium page.
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A juicy T E M S I offer🧃

Just in case you didn’t know, T E M S I is an acronym for Tech Marketers Support Initiative. There are a few ways they support tech marketers, and I’ll share two of them in this newsletter.

T E M S I Touchpoints

If you’re a marketer who has taken a bunch of online courses but are a bit confused on how to apply theoretical knowledge in real-life situations, Touchpoints is for you. It’s a series of workshops facilitated by T E M S I to give marketers practical knowledge taught by industry experts on key tech marketing concepts.

The first one is all about email automation, so you don’t want to miss it. And just because I want you all to be better marketers, you can use my discount code TP20RE to get 20% off the registration fee. Click on the button below to register!

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​T E M S I Accelerator Program 2.0

Like me, there are many marketers who have had to navigate our tech marketing careers pretty much by themselves. It wasn’t easy, and there were some helpful resources along the way, but I’m thankful for where I am right now. Thanks to T E M S I, you don’t have to do it all by yourself.

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The accelerator program will give a few beginner marketers the opportunity to attend a Tretford product or content marketing bootcamp for free, have a month-long mentorship cohort with a seasoned marketer, and an internship placement in a tech company! Applications for this cohort end on Monday, 29th of April, so now is the best time to apply.

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Lately I’ve been finding myself going back to read one of my previous newsletters about avoiding burnout and I still find it very useful. Someone reading this might need it too, so here it is. I’ve also been thinking about adding all my past newsletters to my website so they’re more accessible for readers. I’m still thinking about it though, what do you guys think?

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Until next time,

Olohireme

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